Sophie Crouse has been a Director with USE-IT since 2020
Educated in Zimbabwe, England and South Africa, Sophie is an environmentalist and the embodiment of a global citizen. She is an excellent communicator and is constantly learning new languages. Apart from Shona, English and basic Afrikaans, she has dabbled in Italian, German, Mandarin and worked as a Japanese translator in Victoria Falls, for a time.
Sophie has over 13 years’ experience in the waste industry and is passionate about the diversion of waste from landfill. She has managed to create synergies where waste that was generated by some organisations and intended for landfill got diverted and successfully utilised as a raw material for others. She has also been exposed to various aspects of waste management; from the very foundation, i.e. construction of the waste area for one of the first Green Buildings in Durban; to manufacturing plants and commercial establishments, thus placing her in the advantageous position of having dealt with both pre and post-consumer waste.
Sophie has also developed and conducted training for various echelons within the private sector and parastatals, tailor-made to suit the audience for the best possible outcome.
Before waste management found and wooed her, she was Regional Sales Manager, over-seeing Sub-Saharan Africa for a Fair Trade textile and paper screen printing company for over a decade. She also worked in London’s West End in the nineties.
Apart from her love for languages, Sophie loves to read, write, sing, walk and yes, you guessed it, talk.
When she is queen, she will banish all those who litter.