Managing Director

Belinda has been with USE-IT since 2018.


Experienced Operations Manager with a demonstrated history of working in the non-profit organization management industry who has recently been promoted to the Managing Director. Graduated from Ladysmith High School, KwaZulu and has been employed in various sectors ranging from sales, operations, construction, civil engineering and local government.




Paulos Ngcobo has been a Director with USE-IT since 2015.


He worked for NUMSA from 1982 to 1993 as a Union Organizer. From  November 1993 until 1999, he served as COSATU’s Provincial Secretary . In 1999 he joined the KwaZulu-Natal Parliament and served in the following committees: Premier, Finance & Economic, Transport, Agriculture, Public Works and Sport & Recreation. Ngcobo holds the following diplomas:

  • Special Human Resource which he did at Natal Technicon.

  • Labour Economics by Workers College.

  • Co-operatives, which he did in Israel.


Paulos currently works in the private sector and is seated on various other boards.



Mark Liptrot has been a Director with USE-IT since 2014.


Educated in Nigeria, England and South Africa, Mark embarked on a journey through the technical departments in a variety of consumer-based industries. He has been involved in waste management since 1996 at various printing and packaging companies, and has been a member of the IWMSA since 1999  His particular interest is maximising the use of waste, and in particular manufacturing items from non-recyclable plastics, for which he has won several awards.




Sophie Crouse has been a Director with USE-IT since 2020

Educated in Zimbabwe, England and South Africa, Sophie is an environmentalist and the embodiment of a global citizen.  She is an excellent communicator and is constantly learning new languages.  Apart from Shona, English and basic Afrikaans, she has dabbled in Italian, German, Mandarin and worked as a Japanese translator in Victoria Falls, for a time.

Sophie has over 13 years’ experience in the waste industry and is passionate about the diversion of waste from landfill.  She has managed to create synergies where waste that was generated by some organisations and intended for landfill got diverted and successfully utilised as a raw material for others.  She has also been exposed to various aspects of waste management; from the very foundation, i.e. construction of the waste area for one of the first Green Buildings in Durban; to manufacturing plants and commercial establishments, thus placing her in the advantageous position of having dealt with both pre and post-consumer waste. 


Sophie has also developed and conducted training for various echelons within the private sector and parastatals, tailor-made to suit the audience for the best possible outcome.

Before waste management found and wooed her, she was Regional Sales Manager, over-seeing Sub-Saharan Africa for a Fair Trade textile and paper screen printing company for over a decade. She also worked in London’s West End in the nineties. 


Apart from her love for languages, Sophie loves to read, write, sing, walk and yes, you guessed it, talk.


When she is queen, she will banish all those who litter.




A qualified textile technologist, Heidi has over 20 years’ technical manufacturing experience in the textile industry, but has always had a keen interest in conservation and the environment.  In 2009, when the time came to “go it alone” due to factory closure, Heidi decided to diversify her area of expertise and set about researching the in-factory requirements of post-consumer waste to be used as raw materials for recycled products, with a view to pass on the unadulterated facts on recycling to consumers.  For 7 years, for some time at her own cost, but currently supported by the Paper Recycling Association of SA, Heidi has visited schools, community groups and any other willing victims, intent on creating public awareness of good practice in waste management. 


Starting out as more of a concerned citizen, and relatively new to this industry, Heidi hopes to make a difference in public awareness of the importance of participation in responsible waste management in the smallest and largest contexts, as well as support and expand economically sustainable, industrial-scale end-uses for waste goods that are still being sent to landfill.


Heidi is the chairperson of the South African Dyers’ and Finishers’ Association, and is on the committee of the Mountain Backpackers’ Club. She runs, hikes, cycles and is threatening to do a triathlon in the not-too-distant future.  She also enjoys reading, bird-watching and taking time to appreciate the peace of wild areas. 


Heidi’s husband, Chris Cox, is a chemical engineer with a background in the paper industry, and thus endures hours of interrogation on a regular basis.  They have 2 sons, 3 dogs and a cat who shall be obeyed.



An entrepreneurial accountant and coach who completed her Articles with Grant Thornton in 2004
BCompt - UNISA, she has a BCompt degree and a strong passion for assisting entrepreneurs and businesses with the A – Z of running their business financially.



Experienced Quality Assurance Manager with a demonstrated history of working in the packaging and industry.


Skilled in Manufacturing, Operations Management, Packaging Design, Management, and Lean Manufacturing. Strong quality assurance professional graduated from the University of Natal with BSC Chemistry



A seasoned legal executive committed to ensuring an equitable, diverse and high performing culture by providing expert advice and quality services to attract, develop, motivate and maintain a diverse and engaged workforce. Demonstrates strategic leadership and direction to achieve company objectives through employee training and development and engagement initiatives. Leverage success in establishing trusted partnerships through exceptional relationship-building skills, utilising strong interpersonal abilities to secure trust between employees and management.
A strategic business partner focused on legal compliance, leading people, processes and outcomes and improving business agility.